Pirelli's 150th Anniversary Celebrated in Savoy Automobile Museum Exhibit – AftermarketNews.com (AMN)

April 2022
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The Savoy Museum will host a specially curated collection of automobiles showcasing Pirelli’s wide range of tires.
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To celebrate the company’s 150th anniversary in the United States, the Savoy Automobile Museum and Pirelli will present the exclusive exhibition of Pirelli: The Story of a Company – A 150‐Year History of Passion and Innovation.
Opening on Tuesday, May 10, 2022 at the Savoy Automobile Museum, and on display through Sunday, September 4, 2022, this exhibition tells the 150-year history and present-day world of Pirelli, the organizations say.
In 1872, the 23-year-old Giovanni Battista Pirelli founded “G.B. Pirelli & C.” in Milan, Italy.
The Savoy Museum will host a specially curated collection of automobiles that showcase Pirelli’s wide range of tires: from beautiful vintage cars to Motorsport jewels, including a TransAm vehicle and modern day Formula One car developed for the 2022 season including the upcoming Miami GP, to the fully electric Rivian, that gives a glimpse of the future of mobility.
The exhibition starts from the first factory that opened in Milan to produce rubber items and continues with the first Motorsport victory in 1907, when a car called Itala fitted with Pirelli tires won the Beijing-Paris rally. Pirelli’s 150-year history is depicted through a series of chronological images culminating with the international expansion of the company and recent successes on track and on the road.
What visitors will be able to experience by visiting the exhibition is a three-century journey made up of passion, of men and women, of technology and innovation. A little-known fact about Pirelli’s journey is that one of its main “stops” was in the United States: it was indeed in New York, in 1908, that the famous logo, the “P” with its stretched out “belly” overhanging the other letters, was created.

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